I love my f150. its a 2016 XLT super crew, 4x4, 5.0 bought new at the start of 2017 for a killer price (I was looking for a newish used it ended up being cheaper) Minimal bells and whistles but lots of what I needed. get the most payload you can it will be your limiting factor. Both the coyote and the 3.5 Eco boost are very capable motors and will do fine. One thing I don't like is my 331 rear end. would rather 355 but I do get great mileage. real world differences are minimal between the 2 motors. the eco gets slightly better mileage and makes a bit more power (under boost)but has more moving parts..... I would buy another of my truck in an instant. As a comparison I bought my wife's explorer a year later and it doesn't meat my f150 at anything. It burns more fuel, costs more to buy and insure, has less room and the 7th seatbelt it comes with is seldom used. The ONLY reason it wasn't another f150 is because the lot where she works makes the truck cumbersome.