Lantley wrote:
Those simple no frills trucks are available, but consumers simply don't buy them.
Lots of business buy the plain white vinyl seat trucks that are considerably cheaper. But consumers gravitate to Platinum, Denali, High Country, King Ranch etc.
Plain Jane is not very popular.
This happens with cars as well. Tesla makes a plain Jane 35000 dollar model 3 but sells very few. People are willing to pay more 3 or 4 grand more for the upgrade stereo, lighting package, performance. Heated rear seats etc.
Marketing is key.
