Frank, for whatever it is worth, I thought that what you had to say was exactly on point: Not all of us want Cadillacs or Mercedeses or whatever -- remember the old days, when you could get a new stripped-down car or truck? Why don't they make the same thing in TCs or trailers -- basic, solid units that we can customize (or not) as we see fit?
And "butyling" is an example of the maxim that there is no noun that cannot be verbed. Although if the word is used as the subject of the sentence, then it is a gerund. Which is very cool -- a noun that gets turned into a verb that gets turned into a noun.
