Truck Debates - Why does it seem to be mostly Ford vs. Ram?

With the advertisers using words like Max, Super Duty, Magnum, Boost, plus the fact that more men buy pickups than women, it is not hard (pun intended) to understand the marketing concepts involved here. The day that someone asks who I am and I reply "Super Duty Ford" or "Dodge Magnum" is when I hope they take my keys away. My pickup is not who or what I am.