mtofell1 wrote:
It's just unfortunate when people put on blinders and would pay 40K for a turd if it had the right logo on it.
So true and so sad...
The point of the matter is that their isn't a bad truck out there right now. If you need a half ton, Ford, GM, Ram, Toyota and Nissan all sell great products. They are reliable, they are durable and they will haul most lighter campers. If you need 8800 GVWR or above (in a pickup), then Ford, GM and Ram all make a great product.
You have comments like this...
MARK VANDERBENT wrote:
Baseball....... applepie......... Chevrolet!!!!!! sorry in my blood !!! packers,???? or bears????? To each their own right ??!!
that show how uneducated the US consumer is. No specific offense to Mark V, your post was just right in front of me. You aren't buying the truck with the most powerful engine or the most fuel efficient engine. You aren't buying the truck with the most towing capacity or softest ride. You aren't buying the truck with the best incentives and price at the time. All the money that each manufacturer is investing in research and development is wasted with buyers like you. You aren't driving innovation with your purchase.
Even if Chevy was the worst option (least safe, least fuel efficient, least power, lowest towing rating, worst brakes, ugliest car, etc), you would still buy it...? Why? That makes ZERO sense from a practical standpoint.
When I bought my truck, I knew I needed a half ton. I researched all the half tons and did test drives. I read up on the positives and negatives of each vehicle. I found true market values for each truck. When it was time to buy my truck, I bought the best truck for my dollar based upon my research. I am a "Ford guy". I've owned a couple Ford trucks/SUV's over the years and loved them. They are just a chunk of metal though. I don't owe any allegiance to Ford. Buying an inferior and overpriced Ford doesn't somehow make me a better person... it makes me a sucker. My research showed that the Tundra was the superior vehicle for my needs in 2010. It was also the least expensive in my area. Complete win for me.
If I was replacing my truck right now, I would probably buy a Ram 1 ton with the 6.4 Hemi. I refuse to be one of those brand loyal people that drops $60+ thousand on a vehicle regardless if it is the best available truck for my needs.
To answer the OP, I think that there are several reasons why and most have been listed already. #1 Ford getting competition from #3 Ram. I will offer another opinion. Ford and Ram are being innovative right now with their 1/2 ton trucks. Ford with the Ecoboost and Ram with the Ecodiesel. Their is a lot of competition between the two trucks and a lot of buzz right now.