What was Ram thinking

Dog Folks wrote:
What was Ram thinking?

The way I see it is they know that is a growing market for Luxury pickups.

One of the largest generations (baby boomers) is retiring and many have the money for this type of vehicle.

Now what is the cheapest way to differentiate this luxury from us common folks? I know.... change the grill and trim.

They just want their piece of the action.

The rep they were interviewing on the radio (didn't catch his name as I tuned in the middle of conversation) said 28% of Rams 1/2 trucks fall into the luxury or optioned out segment. He also said 50% of 3500 Rams sold fall under this segment. So much for the 1/2 ton guys being the ones purchasing for the fashion statement.

http://news.pickuptrucks.com/2015/02/2015-ram-laramie-limited-targets-high-end-buyers.html

linky :)

Sweet!

What was Ram thinking?

The way I see it is they know that is a growing market for Luxury pickups.

One of the largest generations (baby boomers) is retiring and many have the money for this type of vehicle.

Now what is the cheapest way to differentiate this luxury from us common folks? I know.... change the grill and trim.

They just want their piece of the action.

interesting

http://blogs.cars.com/.a/6a00d83451b3c669e201bb07ef0a8e970d-pi