Who says that we need cheap pickups?
I don't like spending money any more than most people and I keep reading comments that some people want cheap, simple pickups but the people actually putting their money down seem to have a different ...
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I think with the Ford there was a ton of pent up demand since 2016 and earlier Super Duty trucks were so dated, primarily with respect to the chassis (kind of a fundamental part of the truck). As far as the trim levels go, it always amazes me how much people are willing to spend on stuff that's so unimportant. The amount you spend on luxury features over the base level trucks is almost pure profit to the manufacturers.
