Who says that we need cheap pickups?

transamz9 wrote:

IdaD wrote:
I think with the Ford there was a ton of pent up demand since 2016 and earlier Super Duty trucks were so dated, primarily with respect to the chassis (kind of a fundamental part of the truck). As far as the trim levels go, it always amazes me how much people are willing to spend on stuff that's so unimportant. The amount you spend on luxury features over the base level trucks is almost pure profit to the manufacturers.

I'd be willing to bet that I got as much off retail on my $80,000 sticker as you did. I will pay to use the "unimportant" to you stuff but when I go to sell it I will also get some of that back also. I know it's not important but I like the fact that I don't have to compromise with the DW with the climate control. I like that my seats are cooled and heated along with the heated steering wheel. I also feel good that I can find my truck anywhere it is on my phone, even if it is just in the parking lot or if my wife is on the side of the road with a flat. I also like that no matter what I have in the bed it will always ride level. There's a lot of little perks that one never thinks of that all the unimportant stuff gives that i didn't even mention. I use to think the same way as you but each truck I bought got a little nicer and nicer and now I say, I want it all.

I tend to agree with you. I really enjoy the automatic wipers and headlights that even dim themselves. That is two things that I don't have to worry about at all anymore. I don't feel like they are going to be mainenance items either. The radar and aoutomatic braking could save my life in addition to making cruise control much easier to use on crowded roads. Without folding mirrors going to Sonic would be nearly impossible. If the backup alarm saves even one scratch it has paid for itself and nearly every other vehicle I have had has been backed into something. My experience has been that widgets are much more reliable than they used to be and with vehicles going two or three times as far as they did in the 70's it is easier to justify the widgets. Also, as I said earlier I believe that the cost will come down dramatically when everyone has them. Heck, I remember when day/night mirrors FM radio and manual air conditioning were expensive widgets on trucks and many cars.