Who says that we need cheap pickups?
I don't like spending money any more than most people and I keep reading comments that some people want cheap, simple pickups but the people actually putting their money down seem to have a different ...
Forum Discussion
transamz9 wrote:IdaD wrote:
I think with the Ford there was a ton of pent up demand since 2016 and earlier Super Duty trucks were so dated, primarily with respect to the chassis (kind of a fundamental part of the truck). As far as the trim levels go, it always amazes me how much people are willing to spend on stuff that's so unimportant. The amount you spend on luxury features over the base level trucks is almost pure profit to the manufacturers.
I'd be willing to bet that I got as much off retail on my $80,000 sticker as you did. I will pay to use the "unimportant" to you stuff but when I go to sell it I will also get some of that back also. I know it's not important but I like the fact that I don't have to compromise with the DW with the climate control. I like that my seats are cooled and heated along with the heated steering wheel. I also feel good that I can find my truck anywhere it is on my phone, even if it is just in the parking lot or if my wife is on the side of the road with a flat. I also like that no matter what I have in the bed it will always ride level. There's a lot of little perks that one never thinks of that all the unimportant stuff gives that i didn't even mention. I use to think the same way as you but each truck I bought got a little nicer and nicer and now I say, I want it all.
You likely got more off if your sticker was $80k. Mine stickered at $52k and there's generally less wiggle room at the lower trim levels (I paid a hair over $39k). What I meant by my pure profit comment is that the cost of those additional extras to the manufacturer is nowhere near what they charge. Kind of like getting more memory on an iPhone. It costs the consumer $100 but only costs Apple an extra $5 (or whatever) to put in the larger memory chip. And yeah you'll get some back on those luxury features but they have nowhere near the return you'll get for the Cummins upgrade.
A lot probably also has to do with stage of life. I've got three kids 7 and under and have yet to hit 40. I'm piling my extra money into retirement and college savings plans rather than a fancier truck.
