Forum Discussion

Groover's avatar
Groover
Explorer II
Dec 21, 2016

Who says that we need cheap pickups?

I don't like spending money any more than most people and I keep reading comments that some people want cheap, simple pickups but the people actually putting their money down seem to have a different attitude.

Article: http://www.fool.com/investing/2016/12/19/why-fords-new-2017-super-duty-pickups-are-booking.aspx?source=yahoo-2&utm_campaign=article&utm_medium=feed&utm_source=yahoo-2&yptr=yahoo

Interesting excerpts:
Average transaction prices for the new Super Duty at retail are up about $10,000 over the outgoing models.

total sales of the new-for-2017 Super Duty models were up 24% in November from a year ago -- and retail sales were up 33%

the top three trim lines -- Lariat, King Ranch, and Platinum -- accounted for 71% of retail Super Duty sales in November

options like an $8,000 diesel engine package can take that price over $70,000. (That may sound like an expensive diesel, but Ford said that about 80% of retail Super Duty buyers have opted for the diesel


Manufacturers are going to follow the money so I expect the other brands to follow suit. In fairness, I love the features on the 2016 fully loaded Lariet even though it did cost a lot. At least if the other manufacturers do follow Ford's lead on tech that will eventually drive down the price for all of us to have these things.
  • Bike shop owner is really proud of his new 1500 Ram for under $20K. Dealer said an old man ordered it, but bought an in stock truck before it came in.
    Regular cab, short bed, 2wd, hand crank windows.......;)
  • IdaD wrote:
    I think with the Ford there was a ton of pent up demand since 2016 and earlier Super Duty trucks were so dated, primarily with respect to the chassis (kind of a fundamental part of the truck). As far as the trim levels go, it always amazes me how much people are willing to spend on stuff that's so unimportant. The amount you spend on luxury features over the base level trucks is almost pure profit to the manufacturers.


    I'd be willing to bet that I got as much off retail on my $80,000 sticker as you did. I will pay to use the "unimportant" to you stuff but when I go to sell it I will also get some of that back also. I know it's not important but I like the fact that I don't have to compromise with the DW with the climate control. I like that my seats are cooled and heated along with the heated steering wheel. I also feel good that I can find my truck anywhere it is on my phone, even if it is just in the parking lot or if my wife is on the side of the road with a flat. I also like that no matter what I have in the bed it will always ride level. There's a lot of little perks that one never thinks of that all the unimportant stuff gives that i didn't even mention. I use to think the same way as you but each truck I bought got a little nicer and nicer and now I say, I want it all.
  • Unfortunately, the trend to only sell the most popular items and discontinue those that are less popular isn't confined to trucks. Whatever happened to catering to a niche market and making a business from that?

    As spoon059 has said, many of us can't afford and don't want big fancy trucks with all kinds of bells and whistles. We keep our trucks for a long time and all that fancy stuff just breaks and costs a fortune to fix. I bought a used 3/4 Dodge with what I needed, tow package, heavy duty alternator and battery, transmission cooler. It didn't have power windows, power mirrors, heated seats, cameras, high end stereo, or any of the extras I didn't want. I hope it lasts me for a long, long time because I'm not sure they even make good, basic trucks anymore.
  • I went cheap. Guess I'm cheap. I wanted the diesel option in a Ram. so I opted for an ST model that has the chrome package, carpet and other semi important features. After rebates it was $36,000 and change OTD. I could've got a pretty nice gasser for the $46,000 MSRP in 2012, but I wanted the diesel.
    I'd love to have a loaded Lariat or Big Horn Laramie type truck, but just didn't have another $15-20,000 OTD chunk of change to use.
    Kudos to those that have that kind of money to either pay cash or make ginormous payments.
  • In 1971 I bought my first house for 1/4 of what they want for the new trucks. It was a fairly nice house. I won't pay that much for a new truck. I may have to have enough money to live a few years longer.

    Mike
  • I think with the Ford there was a ton of pent up demand since 2016 and earlier Super Duty trucks were so dated, primarily with respect to the chassis (kind of a fundamental part of the truck). As far as the trim levels go, it always amazes me how much people are willing to spend on stuff that's so unimportant. The amount you spend on luxury features over the base level trucks is almost pure profit to the manufacturers.
  • Kind of a flawed experiment you are running here... Those that want cheap/need cheap trucks aren't the one's going out and buying the new loaded trucks. They are buying used trucks, which is what they can afford.

    I bought a used bottom of the line Ram last year. I didn't need the bells and whistles and couldn't afford them if I wanted them.