It's a difficult decision, considering any of the current big 3 offerings make mine feel like a Vietnam era deuce. I'm not brand loyal, so any are on the table. The only thing I don't like (and it may be a non-issue) is the GM twins having the lowest GVW rating of the 3, with no options to upgrade (definetly do not want a class 4 or larger truck). But they are a couple of grand cheaper. I do like the ability to specify where the seat heat goes, as it's mostly just needed on the lower back. The Ram has the highest towing capacity; you need to upgrade to a 450 in the Ford to match it) and 2 cab styles. Not having looked at the new Ford's yet, I just have to go on owner input. I do like how quiet the GM and Ford are from the outside (all are very quiet on the inside).
Each has their merrits; maybe someone will chime in with something that I hadn't thougt of. Since I'm talking about some serious cash, I need more info to make an informed decision; test rides don't tell hald the story.