Forum Discussion
NewsW
Dec 01, 2012Explorer
The reason the auto business does well is the marketing folks engage the emotions and imagination of the people that pay a ton of money for them, investing not just their money, but their egos in a heap of iron that will, in due course, get old, ratty, unreliable, and need to be replaced for a new improved ego booster!
Where egos and emotions don't have as much involvement, like in the purchase of commodities like crude oil, quite different considerations apply.
Some of the equipment I work with are so old and decrepit that it is found in antique shops, but by gosh, it still does the job and does it cheap and better than anything else lying around.
The interesting story for the CP 4 is a group of immensely self confident and capable engineers, who thought they had the world at their fingertips after their most feared competitor threw in the towel (Siemens), and left the field all to themselves, are now finding that their simpler, cheaper design that produced higher pressures are in an engineering sense, brittle.
Where egos and emotions don't have as much involvement, like in the purchase of commodities like crude oil, quite different considerations apply.
Some of the equipment I work with are so old and decrepit that it is found in antique shops, but by gosh, it still does the job and does it cheap and better than anything else lying around.
The interesting story for the CP 4 is a group of immensely self confident and capable engineers, who thought they had the world at their fingertips after their most feared competitor threw in the towel (Siemens), and left the field all to themselves, are now finding that their simpler, cheaper design that produced higher pressures are in an engineering sense, brittle.
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