Hitting the road this summer...where to go first

I know a couple who absolutely love Newfoundland. They've gone there two or three times, I forget exactly, and they say they never get tired of it. Wide open spaces with low population, plenty of coastline with icebergs floating by, and they rave about the friendliness and helpfulness of the locals. It sounds like 1950s society, where people are trusting and invite you into their homes for tea or dinner when they only just met you. This couple would get invited to music gatherings, given moose meat, handed jars of jam, you name it. Quite a few of the roads are gravel, though, so it takes a while to get around that province.