Remove logo on Flexsteel captains chairs arm rest.....

I am reupholstering my captains chairs which are flexsteel. Had no problem removing the arm rests, but now I am having trouble figuring out how to remove the fabric from the arm rests.

There is a FlexSteel Logo on the outside of the arm rest. I cannot see how to remove it so I can remove the existing Ultraleather.

Has anyone done this and can give me a hint on how to remove the logo??

I am thinking that it is held on with spring clips, but am reluctant to apply too much force to pry it off.