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Oops, Dodge just threw you under the bus...

Desert_Captain
Explorer III
Explorer III
For the first time the latest commercials from Dodge are now calling their Half ton Dodge Ram's "Light Duty Pickups". The commercials don't verbally say so but the print on the screen is quite clear. I know it is just marketing but then again many of the Ram so called half tons come with well under 1,000# of payload so maybe they have a point.

Pardon my chuckling but after having a Doge Ram 4X4 crew cab guy tell me that my Honda Ridgeline was not a "Real truck" it is hard to keep a straight face. His "Real Truck" comes in at 977# of payload so maybe the new Dodge commercials are right. For the record... Ridgeline, Tacoma, Colorado, Ranger, Yukon and even the Frontier typically have more payload than the venerable Dodge Ram.


:B
52 REPLIES 52

ol_Bombero-JC
Explorer
Explorer
...."Doubled down" - at the Desert Captain's Casino!

~

ol_Bombero-JC
Explorer
Explorer
Desert Captain wrote:
For the first time the latest commercials from Dodge are now calling their Half ton Dodge Ram's "Light Duty Pickups". The commercials don't verbally say so but the print on the screen is quite clear. I know it is just marketing but then again many of the Ram so called half tons come with well under 1,000# of payload so maybe they have a point.

Pardon my chuckling but after having a Doge Ram 4X4 crew cab guy tell me that my Honda Ridgeline was not a "Real truck" it is hard to keep a straight face. His "Real Truck" comes in at 977# of payload so maybe the new Dodge commercials are right. For the record... Ridgeline, Tacoma, Colorado, Ranger, Yukon and even the Frontier typically have more payload than the venerable Dodge Ram.


:B


Potential "debate / discussion" too hot for you?

Worried about the "flamers" ??

You've been in the Desert too long!

Why not post in the *TOW VEHICLES* forum ??

No guts, no glory (or whatever), ROTFL

:B

JIMNLIN
Explorer III
Explorer III
LD and HD have been used for marketing for years describing various 1/2 and 3/4 ton trucks.

I had a '90 model 2500 LD chevy 7200 gvwr 350 engine 4L60 tranny 4.10 gears 2wd long bed 9.5" rear axle. This truck towed doubles (26' trailer and 18' bazz boat at 10700k gcw) for over 8 years. I ran it for 235k miles and gave it to my 16 year old youngest grandson. He ran it up to 252k miles and sold it to another teen in his town. The old truck is still seen and last report had 312k miles.

Ford has their F150HD 7850-8200 gvwr with 13 different gvwr and 5 different rawr packages.

And lets not forget what a...
LDT.... (covers 1/2 to 3/4 ton and one ton srw/drw)
MDT....
HDT....
is considered.

Over on Dodge/Ram spec website LD has been in use for several years. OP is a bit late his findings.
"good judgment comes from experience, and a lot of that comes from bad judgment" ............ Will Rogers

'03 2500 QC Dodge/Cummins HO 3.73 6 speed manual Jacobs Westach
'97 Park Avanue 28' 5er 11200 two slides

WVcampground
Explorer
Explorer
Desert Captain wrote:
Getting back to my original post...

Dodge Ram is now advertising their 1500 pick ups as โ€œLight Dutyโ€... Datโ€™s da fact Jack.

:B


Whats an F-150? A semi Super Duty, or a less than Super Duty?
How about a GM Silverado or Sierra? a 1500LESSTHANHD?

Marketing is wonderful. If you put "light duty truck" into Google you'll get 10 million hits and every vehicle related site will refer to a 1500 as a "light duty" truck. It seems Ram may just have put the wrong person in the marketing department because I can not find the "LD" words being used on Ford or GM's websites.

Its not unlike a "lightweight" or "ultralight" travel trailer. It can be the same frame and construction as a "heavyweight" or "regular weight", but put that tag on it and you can now pull it with a light duty truck. :h
"Now the Subaru with the โ€œcoexistโ€ sticker on the back doing 68 mph passing a semi thatโ€™s going 67mph in a 70 zone. Yeah Iโ€™ll slap the entitlement tag on them leaf lickers!" - Grit Dog - Warning, you may find the preceding offensive if you lick leaves.

Desert_Captain
Explorer III
Explorer III
Getting back to my original post...

Dodge Ram is now advertising their 1500 pick ups as โ€œLight Dutyโ€... Datโ€™s da fact Jack.

:B

cummins2014
Explorer
Explorer
et2 wrote:
cummins2014 wrote:
Grit dog wrote:
ScottG wrote:
I've been here for quite a while and haven't seen any hatred towards Tacoma. In fact, that model is rarely mentioned at all.

I see a greater issue here on this forum that strikes accross the spectrum of many posters here (but certainly not ALL posters).

What I see is more and more of is a kind of insecurty about the choices people have made. They seem to need reinforcement that "they" made the right choice. This (IMO) manifests itself in petty attacks against everything from what kind of camping one does to what kind of TV or even what kind of RV someone has.


Nooooooo, Scott, say it aint so....
You don't mean like the KOA thread or the CA fruit inspector thread or the 3000 vs 20000W generator thread do you? Lol

Now, seriously, your correct to a large degree. And all or most all of us do it to some extent....and that is using the internet as a resource to prevent from making the wrong choice, decision, move, etc.
Handy? You fckin betcha! Saved me $75 and an extra trip to the parts store yesterday when I had to pull the intake manifold off the new/old hockey bag hauler to replace a sensor. I learnt inside of about 5 minutes that I could re-use the manifold gaskets despite the "official" directions and that there were actually 2 sensors under there (so I may as well get both, unless I like practice R&Ring intake manifolds.
BUT, to your point, some folks can't decide what to have for dinner or what color socks to wear without quizzing the world for it's answer, advice or opinion.
THEN, them same folks (and others too) get real "smart" because they read and learnt it on the internet, so now they're an exspurt on the subject because their newly found gadget, skill or proficiency didn't result in absolute disaster (thanks to the internet telling them how or how not to doo it first time around).
NOW, them same folks (and others too) can gain the affirmation of the WORLD by being an exspurt on something that they no sooner learnt how to do than yesterday while reading the internet so they profess to know it all and shun any other views as being stupid or just plain wrong.........





And this place is full of grumpy old men to boot who obviously know it all, cause all old men know it all (d@mn, makes me cant' wait to get old......not) that exxxxagerates this phenomenon. All the while the old folk calling the young folk snoflakes for having their iphones stuffed up their noses when really it's them that can't look past their own iphones to see themselves in the mirror!


So that about sums up why Ram 1500s can't haul anything with a low payload.....
ROFLMAO!



You sound like that 16 year old, thats explaining to his friend how stupid his dad is , and realizes ten years later the old man wasn't as stupid as he thought he was.

I got news for you Grit, if you are lucky you will be that old man some day ๐Ÿ™‚




Funny how that works out. He almost sounds like a "exspurt"



There is many that ALMOST sound like experts :B

Eric_Lisa
Explorer II
Explorer II
romore wrote:
... they attract customers who will seldom if ever carry more than a couple of bags of potting soil....


Yeah, and 'going off road' means driving out on the field to pick up the balls after soccer practice. :R
Eric & Lisa - Oregon
'97 Silverado K2500, New HT383 motor!, Airbags, anti-sway bar
'03 Lance model 1030, generator, solar,

cummins2014
Explorer
Explorer
Grit dog wrote:
^ Naw, youโ€™re just jealous.....
Itโ€™s easy to tell who speaks from knowledge and or experience and whoโ€™s experience is limited to the power of the internet.


It sure does :R

Grit_dog
Navigator
Navigator
TurnThePage wrote:

Don't be shocked by the BS here. You can get a Ram half ton with a ton of payload. On top of that, Ram has historically padded their numbers. They have often had higher GAWR than the competition, but lower GVWR.


^ This. It's fun to hear all the bashing from the internet exspurts who don't realize that the payload rating is simply the vehicle class max gvw which is universal not brand specific, minus the curb weight of the truck. It is really only slightly related to how much the truck can safely haul and not legally related to anything except maybe licensing requirements.
2016 Ram 2500, MotorOps.ca EFIlive tuned, 5โ€ turbo back, 6" lift on 37s
2017 Heartland Torque T29 - Sold.
Couple of Arctic Fox TCs - Sold

djsamuel
Nomad
Nomad
I don't know where this info comes from. The Ram Tradesman HFE Quad Cab is the lowest payload of the 1500 at 1210 pounds. The 2 wheel drive Ram Big Horn Quad cab (with a 5.7L hemi) has a payload capacity of 1900 pounds and a towing capacity of 11,560 pounds.

Ram Towing Guide CLICK

Heck even my 2009 Ram 1500 has a payload of 1790 pounds. But, I'd hate to interrupt a good thread with facts.

2013 Camplite 21BHS Trailer, Ram 1500 Tow Vehicle

TurnThePage
Explorer
Explorer
timmac wrote:
spoon059 wrote:
timmac wrote:
My 2018 Tacoma has a 1600 lb payload..

My 2010 Tundra had 1500 lbs payload...


What are the new Tundra's payload, however the Tacoma's just keep getting bigger as well as the new Tundra's..

I am shocked the new Dodge half tons have a low payload..

Dodge trucks years ago were tuff and reliable but not now...

Don't be shocked by the BS here. You can get a Ram half ton with a ton of payload. On top of that, Ram has historically padded their numbers. They have often had higher GAWR than the competition, but lower GVWR.
2015 Ram 1500
2022 Grand Design Imagine XLS 22RBE

Grit_dog
Navigator
Navigator
^ Naw, youโ€™re just jealous.....
Itโ€™s easy to tell who speaks from knowledge and or experience and whoโ€™s experience is limited to the power of the internet.
2016 Ram 2500, MotorOps.ca EFIlive tuned, 5โ€ turbo back, 6" lift on 37s
2017 Heartland Torque T29 - Sold.
Couple of Arctic Fox TCs - Sold

et2
Explorer
Explorer
cummins2014 wrote:
Grit dog wrote:
ScottG wrote:
I've been here for quite a while and haven't seen any hatred towards Tacoma. In fact, that model is rarely mentioned at all.

I see a greater issue here on this forum that strikes accross the spectrum of many posters here (but certainly not ALL posters).

What I see is more and more of is a kind of insecurty about the choices people have made. They seem to need reinforcement that "they" made the right choice. This (IMO) manifests itself in petty attacks against everything from what kind of camping one does to what kind of TV or even what kind of RV someone has.


Nooooooo, Scott, say it aint so....
You don't mean like the KOA thread or the CA fruit inspector thread or the 3000 vs 20000W generator thread do you? Lol

Now, seriously, your correct to a large degree. And all or most all of us do it to some extent....and that is using the internet as a resource to prevent from making the wrong choice, decision, move, etc.
Handy? You fckin betcha! Saved me $75 and an extra trip to the parts store yesterday when I had to pull the intake manifold off the new/old hockey bag hauler to replace a sensor. I learnt inside of about 5 minutes that I could re-use the manifold gaskets despite the "official" directions and that there were actually 2 sensors under there (so I may as well get both, unless I like practice R&Ring intake manifolds.
BUT, to your point, some folks can't decide what to have for dinner or what color socks to wear without quizzing the world for it's answer, advice or opinion.
THEN, them same folks (and others too) get real "smart" because they read and learnt it on the internet, so now they're an exspurt on the subject because their newly found gadget, skill or proficiency didn't result in absolute disaster (thanks to the internet telling them how or how not to doo it first time around).
NOW, them same folks (and others too) can gain the affirmation of the WORLD by being an exspurt on something that they no sooner learnt how to do than yesterday while reading the internet so they profess to know it all and shun any other views as being stupid or just plain wrong.........





And this place is full of grumpy old men to boot who obviously know it all, cause all old men know it all (d@mn, makes me cant' wait to get old......not) that exxxxagerates this phenomenon. All the while the old folk calling the young folk snoflakes for having their iphones stuffed up their noses when really it's them that can't look past their own iphones to see themselves in the mirror!


So that about sums up why Ram 1500s can't haul anything with a low payload.....
ROFLMAO!



You sound like that 16 year old, thats explaining to his friend how stupid his dad is , and realizes ten years later the old man wasn't as stupid as he thought he was.

I got news for you Grit, if you are lucky you will be that old man some day ๐Ÿ™‚




Funny how that works out. He almost sounds like a "exspurt"

bikendan
Explorer
Explorer
timmac wrote:
spoon059 wrote:
timmac wrote:
My 2018 Tacoma has a 1600 lb payload..

My 2010 Tundra had 1500 lbs payload...


What are the new Tundra's payload, however the Tacoma's just keep getting bigger as well as the new Tundra's..

I am shocked the new Dodge half tons have a low payload..

Dodge trucks years ago were tuff and reliable but not now...


from what i've seen, Tundras aren't any better.
BUT it can tow the Space Shuttle!:S
Dan- Firefighter, Retired:C, Shawn- Musician/Entrepreneur:W, Zoe- Faithful Golden Retriever(RIP:(), 2014 Ford F150 3.5 EcoboostMax Tow pkg, 2016 PrimeTime TracerAIR 255 w/4pt Equalizer and 5 Mtn. bikes and 2 Road bikes