Grit dog wrote:
Personally they're not my thing. Id take a HD truck 10 times out of 9 for my use. But given the soaring sales of full size trucks and suvs, year by year it just seems strange that a HD suv platform wouldn't be successful once again. Considering, for 1 mfg, they would only need to steal less than 5% of the overall market share of current full size suvs and trucks to sell some comparable quantities to other vehicle models.
Like I was saying before, they're probably afraid of cannibalizing their own HD truck sales.
If someone truly needed a Suburban 2500 or Excursion, they would've already bought a 2500/F250. The only alternative would be a Suburban 1500 or Expedition EL, but that's still cannibalism.
How do they win over new buyers into the HD SUV market, that would've otherwise bought something completely different? i.e. your Highlander / Atlas / other large crossover buyer are not cross shopping 3/4 ton SUVs.