Feb-28-2021 10:29 AM
Mar-04-2021 01:14 PM
RoyJ wrote:
I totally get what you're saying, and I personally would love a 3/4 ton, or even 1-ton class SUV. But I, and most on this board, are in the minority.
Let's say they built a killer 'Burb, on a modern 2500 chassis, 445hp non-neutered Duramax + 10 speed. Then let's say it sold well, 50,000 units a year. But...
25,000 out of those came from existing Silverado HD buyers, another 20,000 from Suburban 1500 buyers. Remember, these buyers brings NO PROFIT. So if GM is lucky, 5,000 new buyers would come from crossover buyers. But even that's unlikely, as they'll upgrade to a 1500 'Burb / Expedition first. Let's just say it happens, bunch of Explorer or Highlander buys suddenly wants a big truck.
How do we make enough profit from 5,000 units to offset the R&D cost?
Mar-04-2021 12:27 PM
JAC1982 wrote:
Gritdog, all of this is cracking me up. Note the F350 Tremor in my signature. It's my husband's "grocery getter". He's hauled some tile in it for our basement remodel but that's about it. It could tow the camper if needed, but that's what the dually is for. My own vehicle is an Explorer ST 🙂 We like nice trucks/cars and have the money so why not. I should add that my neighborhood is full of super nice trucks and pricey SUV's (Expeditions, Yukons, Escalades). So clearly people are buying them.
Mar-04-2021 10:00 AM
Grit dog wrote:
For those that think “who can afford/buy a $80-90k suv?” Get over it. If it’s not for you, it’s not for you.
He!! I think GMC sells more Denali's than regular trucks anymore.
I can think of a half dozen guys, just in our circle of people that are driving diesel Denali’s and don’t haul anything other than their fat @ss to the office or a load of beauty bark for the flower beds.
Make em tough looking. Some rock slider looking running boards and a ladder on the rear barn door.
And offer a Denali type version for those that want a 1000ft lb Escalade.
They’ll sell. And at the same or higher profit margin than trucks.
I bet theyd sell 50,000 of them a year just in Texas!!
Mar-03-2021 05:50 PM
Mar-03-2021 05:02 PM
Seon wrote:
I replaced my 2007 Yukon XL SLT 4x4 with a 2010 Ford E350 Van with 55k original miles to tow my 6K travel trailer. Really loved the Yukon but DW likes to bring lots and lots of "stuff" plus 3 dogs and their crates when camping so I needed the Van space to carry them.
The Van doesn't have the bells and whistle that the Yukon had but it's a tow vehicle and a Home Depot run.
Having the right tool for the job is what counts.
Mar-03-2021 03:21 PM
Grit dog wrote:
For sure. 99% of the market would come from existing full-size truck and suv buyers. No doubt.
How to win over new buyers? Make something new that people want.
Offer a real diesel like Ford did for a few years, not the underpowered whiny 6.0 Vortec.
Offer something that people want to be seen in. Doesn’t take much. (My new work truck just because it has a 2” lift, mudders, decent looking wheels and some cool stickers and painted tow hooks has got more random complements in a week than my previous work truck which was essentially the same but not “off road.”)
Take the new Burb body, which looks killer btw, toss it on a HD chassis, give it a little lift and some bling and a 5” tailpipe that begets the fire breathing diesel under the hood and watch all the guys “justify” this for their wife’s next soccermobile that also pull their boat and camper 10x a year! Put a cool looking roof rack on it and offer an attachment for a hi lift jack and some rotopax jugs. People be mall crawlin in them just like the Jeep’s, in no time. Added benefit, those that have a real need for one now have their next family truckster tow rig back, which is what this thread was all about.
How many people “have to have” a big diesel truck that don’t need one? Answer? Most of them. Myself included.
How many wives want a fancy SUV to drive through the Starbucks in? Answer? Most of them. (Well, not the liberal ones....different topic).
Mar-03-2021 02:04 PM
BenK wrote:
Fashion Statement Crowd drives SUV sales
Mar-03-2021 10:58 AM
Mar-03-2021 09:30 AM
ktosv wrote:Gator398 wrote:
Three years ago we pulled a 5x8 enclosed trailer with our 9 passenger 2012 GMC Savana explorer van, 3 adults and 4 kids and cargo trailer usually at about 3k lbs. We had brake rotors replaced every 3 trips or so, whenever the braking vibration would get unbearable.
If you think the 2005 Excursion was the last vehicle made for towing and hauling, you must not be aware that GM made the 3/4 ton Suburban through the 2013 MY and we all know the Suburbans actually had a higher payload than an Excursion, thus actually making it the better tow vehicle.
Mar-03-2021 08:23 AM
Gator398 wrote:
Three years ago we pulled a 5x8 enclosed trailer with our 9 passenger 2012 GMC Savana explorer van, 3 adults and 4 kids and cargo trailer usually at about 3k lbs. We had brake rotors replaced every 3 trips or so, whenever the braking vibration would get unbearable. The 6.0 motor was good enough for this but would not be enough for a TT in tow, and I could not imagine what the wind blowing it around would feel like as that was pretty unbearable at times as well.. When the A/C in the van started blowing warm was the final straw and we will never go back to a motor crammed into a compartment again (that includes bus/Class A). Be smart and buy a tow vehicle with a real hood and built stout enough for pulling AND braking. The '05 Excursion is the last real option for passenger hauling +trailer, if you can get over the late 90's interior and features for what people selling them wish they were worth. Maybe, thanks to coronavirus and the resurrection of road travel mixed with the collapse of the cruise industry, we may finally see the return of the true HD diesel powered 3/4t and 1ton SUV, not the thing Nissan has right now that is a towing joke. I imagine if Ford (for example) makes a long wheel base 2022 Excursion-Max with 7.4L gas, they wouldn't be able to build them fast enough for all of the RV's out there being piddled along with terrible tow vehicles.
Mar-03-2021 08:18 AM
Mar-03-2021 08:11 AM
RoyJ wrote:Grit dog wrote:
Personally they're not my thing. Id take a HD truck 10 times out of 9 for my use. But given the soaring sales of full size trucks and suvs, year by year it just seems strange that a HD suv platform wouldn't be successful once again. Considering, for 1 mfg, they would only need to steal less than 5% of the overall market share of current full size suvs and trucks to sell some comparable quantities to other vehicle models.
Like I was saying before, they're probably afraid of cannibalizing their own HD truck sales.
If someone truly needed a Suburban 2500 or Excursion, they would've already bought a 2500/F250. The only alternative would be a Suburban 1500 or Expedition EL, but that's still cannibalism.
How do they win over new buyers into the HD SUV market, that would've otherwise bought something completely different? i.e. your Highlander / Atlas / other large crossover buyer are not cross shopping 3/4 ton SUVs.
Mar-03-2021 05:43 AM
Mar-03-2021 05:23 AM
APT wrote:
100% Agreed. It would be a challenge to convince my wife to drive a full sized passenger van compared to any modern (<20yr old) SUV.