jtallon wrote:
spoon059 wrote:
Such a played out statement. McDonalds sells the most hamburgers at that price point, therefore you can absolutely make the argument that in the $1 hamburger market, McDonalds is clearly the best.
Can't believe I'm even going to jump in to this mess, but...
..you can make that argument, but sales numbers are a pretty lousy way to determine which product is "the best". The simple fact that we, as a nation, spent $180+ billion dollars last year on advertising means people are greatly swayed by factors other than which product is "the best".
People purchase a product for many reasons, including price, availability, familiarity, quality, perceived image/status, loyalty, taste/preference, reputation, or financial reasons. For burgers, you could add in the price or quality of other meal components (fries, combos, etc.) For things like clothing, you could add in fashion trends. Political/social statements sway decisions for some products. Pick any product and you'll find LOTS of reasons for the choices people make.
The logical, "best" ideal is only part of the overall decision, and often not the largest one. If it was, sex appeal wouldn't work so well in advertising. Putting a hot model in a Hardee's commercial doesn't do anything to improve the quality of their burgers, but it does improve the number of them that they sell. But surely, the more they sell, the better they must be, right?
Being the best seller means just one thing. You sold the most. It MAY mean you have the best product. It may also mean that you marketed it the best. Or you hit the best price point. Or became the darling of a trend. Or any of many other reasons.
For another comparison, take a look at music album sales, and tell me the top album sellers in 2014 were the best music released last year. Or tell me Obama was the best choice in the last presidential election because he got the most votes. Or that you picked your spouse based on how many people they had dated prior to meeting you. Surely popularity is a sign of quality?
Ford may be the best truck. It may sell the most because it's the best. But it's not the best because it sells the most. That's an important distinction.
And with that, I've said my piece.
I agree in general what you've said here, but generally apply's to short term examples.
Ford trucks have been the sales leader for 38 years and that's not because of purely marketing, a fashion trend, or simply by accident.
My FIL over the years has purchased Ford, Chevy and Dodge trucks to be used for Farm/Ranch work. Sometimes price or what others have said influenced his purchasing decisions, but the one thing he has realized from all the years is the Ford trucks have held up better and cost less to keep running while getting the snot beatin out of them.
And this is coming from an old GM guy too! :E