I have never been a part of another forum that argues speculation so often or so bitterly. This is ridiculous.
Everyone said Ram was stupid for making the Ecodiesel, but people bought them and now Ford is introducing one and GM is working on one. Clearly Ford and GM feel that there is enough of a market to make them.
When we consider average miles driven per year, it means that some people are below and some people are above. There are plenty of people that want a pickup truck, but don't need to haul much, and want better fuel economy. A small, efficient diesel engine is perfect for them. Lets not forget that there are some people who actually don't tow RV's with all of their vehicles...
Then we need to consider the people that buy what they want and don't really care about the cost. I personally buy more basic vehicles for myself. I don't need bells and whistles and gadgets and comfort items. That makes my trucks cheaper and lighter. Two of my really good friends and fellow campers like the upgrades. They spend more money for their trucks on things that don't really increase trade in value and certainly don't help with fuel economy. There are going to be some people that simply like the idea of a smaller diesel pickup truck and buy one that don't care about the cost/benefit analysis... they just want a diesel pickup.
Regardless... it is all speculation at this point. Unless you are a Ford shareholder IT DOESN'T MATTER.
23 pages of bickering...
