Forum Discussion
fla-gypsy
Jan 12, 2016Explorer
patriotgrunt wrote:
Smart strategy by Nissan. Instead of bashing popular domestic trucks, they give them respect so their loyal customers will not automatically go into defense mode. We'll see if the honey attracts more flies.
I agree with that observation. In fact if they had went the other route they would have been serving up soft balls to the competition since their current offering is irrelevant in the truck world. What's puzzling is why they waited so long to make a move. Their sales of trucks are nearly non existant now and the market is very competitive. Paying respect to the competition was a good move if they plan to attract domestic truck buyers because that is what they will be judged against. If they have failed at any point in engineering or quality they will get killed.
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