Then you have to add the fees of the supplies....you still have to cards made up. Then you have to have the capability of printing all the materials that go along with the card for those who sign up online and by phone. Then you have to deal with postage. So you are at around $100,000 just for the machinery to imprint the cards...then you need printing equipment, paper, envelopes, etc. It's not a small undertaking. Then you have to hire people and supply benefits to handle all this.
But if you can figure it out to be a cheaper way where the cost is not passed on to the customers more so than it is now, please send your proposal to Marcus. Maybe he will give you something for it. But I would think that if there is an easier, cost effective and efficient way, that he would be doing it now.