Forum Discussion
soren
May 16, 2013Explorer
I left a Arctic Fox factory rep. speechless during a conversation on this topic, while attending a show a while back. I asked if their primary market for the line was still the typically outdoorsman type, fishing, hunting etc? He said, sure is, that's what we are famous for. I then asked if they ever though of using focus groups, or any other technique to find out what the buyer wants, instead of dressing the insides up like a Victorian whore house? Suddenly, he was out of words, LOL
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