It Is So Worth It To Have A Great Steak

I saw some character on a "cowboy" cooking show season ribeyes then rub them with brown sugar. I told my wife I couldn't think of a better way to ruin a steak, but the people on the show raved about it. One night I decided to try it, and I've been doing it ever since. The brown sugar caramelizes immediately and seals the juices in. You'd think there would be a sweet taste, but there isn't. Only secret is to have the grill HOT and turn the steak quickly.