TucsonJim wrote:
... The company said they are tired of customer complaints. They want to change the perception of their company and become the quality leader. What would you do different that is not being done today?
If you want to change the "perception" you hire better marketing people. (Note: Marketing is NOT advertising)
If you want to change the actual quality you need to go to the line workers
AFTER to do your homework.
First learn what the product is. Spend a few days going through each and every model in detail until you know what the product is, take notes and pictures. Next take at least 2 different units out and camp in them for at least 3 to 5 nights. OBSERVE and take notes.
Next put on some work clothes and spend a week on the assembly line and do not let any supervisors identify you as a vice president, just a hired hand. OBSERVE and take notes.
While this is happening the office staff should make a list of every complaint AND warranty repair.
NOW you have reached the point where you:
1) Know the product and the flaws you have identified.
2) Know what the customers have identified as flaws.
3) Know what the workers on the line are going through and their comments.
The last steps will take the longest. Items that are obvious, like lack of proper tools or assemply sequence can be fixed. You need to go to the line workers and tell them you want to help them build a better product but you need
their help to tell you what they need. Promise, and keep the promise, that nobody will suffer retribution for being critical of the design, assembly methods, materials used or company policies. Also provide company paid training to all the line workers so they know and understand how to work better.
The line workers need to know that THEY are the most important people in building a quality product.
Tell the bean counters that production WILL slow down for a few months. If they get nasty about it tell the to provide a report of the dollar cost of warranty work done during the last 5 years. That will keep them busy and out of the way for a while.