This is pretty cool.

I saw the crowdsourced fundraiser for that. Interesting ideas, and has a novel concept or two, such as the built in blender, but I wonder how long the battery would last on that, just as stated above.

I like the idea, but I don't see myself buying it, because I either need a cooler to take stuff to or from my TT's refrigerator, or as a place to stick drinks near my rig, and I don't want to spend more than I have to for that, unless it is a cooler with good insulation that can last a long time.