Australian Truck Campers are dramatically growing

I think the reason why Toyota etc don’t try to compete in the medium and heavy duty trucks is that the US trucks are pretty good. They waited far too late get in the market. I know some people like Tundras, but the only trucks they actually win with are the Tacomas.

There have been rumors that Toyota was going to produce a 3/4 and/or 1 ton for years. I get it why invest in building here when you have a very uphill battle to take market share.