Forum Discussion
fj12ryder
Oct 21, 2019Explorer III
Yosemite Sam1 wrote:Okay, when Tesla first announced their Model 3 it was to be priced at $35,000.
Exactly, so I don't understand why anyone would think there is mis-representation or bait-and-switch on the pricing.
Even before the introduction and during the pre-production reservations, Tesla stayed on their commitment of pricing at their basic unit at $35,000.
After they delivered on their commitment, it's now their prerogative to adjust to new pricing if they choose to do so as any manufacturer does to achieve their revenue and/or profit target.
"The Model 3 was always supposed to start at $35,000 dating back to its reveal in 2016, but Tesla had to focus on higher-priced versions of the car once it was in production." It's called "upselling", lure the customer in with a low price, but then "Wow, we don't have any of that cheaper model, but we do have these other ones for $10,000 to $20,000 higher".
"Upselling is a sales technique where a seller induces the customer to purchase more expensive items, upgrades or other add-ons in an attempt to make a more profitable sale."
I really don't know what to say if you're unaware that it has taken Tesla 3 years to actually start selling the car at the price point that was bragged about when it was first introduced.
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