Forum Discussion
monkey44
Jul 02, 2014Nomad II
Been a few comments on here about "wasting salesman's time" if you're not buying from that salesman. First, impossible to get a "deal figured" without spending at least SOME time ... but, when a shopper is first shopping, it makes even MORE sense for a salesman to take "a minute or two" to send whatever figure he thinks will turn a shopper into HIS buyer in, or a real price he'll sell for, depending on his particular method of closing a sale eventually, once a shopper becomes a buyer.
His option is to spend a lot of time (some call it wasted) sitting with a shopper that will certainly be wasted often if the shopper is comparing brands at that time. The simple solution is a reasonably honest email price quote, and save that 'sitting' time until a shopper is ready to become a buyer in your dealership, and that's where the details are worked out anyway.
I can tell you absolutely, if a salesman does not honestly engage the internet and emails, he'll probably be flipping burgers or selling hardware soon enough.
And, this shopper / buyer will never for one second believe those folks on here that state dealerships only make profit in the hundreds and not in the thousands on a truck sale -- they'd never stay in business. Inventory in any business cannot survive on what would amount to one or two percent margin on a sale of a $30k product, which that "hundreds" profit would mean.
His option is to spend a lot of time (some call it wasted) sitting with a shopper that will certainly be wasted often if the shopper is comparing brands at that time. The simple solution is a reasonably honest email price quote, and save that 'sitting' time until a shopper is ready to become a buyer in your dealership, and that's where the details are worked out anyway.
I can tell you absolutely, if a salesman does not honestly engage the internet and emails, he'll probably be flipping burgers or selling hardware soon enough.
And, this shopper / buyer will never for one second believe those folks on here that state dealerships only make profit in the hundreds and not in the thousands on a truck sale -- they'd never stay in business. Inventory in any business cannot survive on what would amount to one or two percent margin on a sale of a $30k product, which that "hundreds" profit would mean.
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