Ford Offering F-150 Incentives

I hate to say it. Best vehicle ever is our 2008 f150 lariat. But, Ford is just plain not competitive. Ram is killing them on features like 8 speed trannys. Small turbo diesel. Pricing is not even close,and ram dealers with Dennis Dillon on the net have to be honest. Not good for the blue oval.

Saw a Southern Ford Dealers (southeastern states) commercial today advertising $9000 savings (option package discount) on select 2015 F-150's (select being a 4x2 with 2.7L EB engine in XLT trim)in dealer stock. Guess this puts a little clarity in the Detroit Free Press story of a couple weeks ago.

I think Ford is indeed finding the pricing ceiling on their new F150. It is easy to blame frame shortages for slower sales but I think it is more to do with costs. GM saw the same thing when they released their new half ton. Prices were raised and sales were slower, now that they are selling well, with some money on the hood. What I find really interesting is the new GM large SUVs. They initially sold very well, until everyone that was willing to pay 70k or more had one, now the sales have fallen sharply. The prices are getting really stupid. That indeed may make the case for the midsize pickups, if you don't need the entire capacity of a 1500 series you can save some money with a midsize (although it is not a great deal of money saved, but 5K or so is still 5K).

Lessmore wrote:

thomasmnile wrote:
Read THISin the Detroit Free Press yesterday, which begs the question, why?

After seeing the average price paid for a 2015($44100) one wonders if manufacturers are beginning to finally hit the wall with new vehicle cost. I read stories about increasing popularity of 84 and even 96 month financing, just seems at some point, something's got to give.......

Case in point. A buddy bought a 4WD F 150, 4 door back in 2013. Prices was near the mid 40's in CAD. In his case he has the money to pay in cash...but many don't.

But I was shocked, at the cost of this beautiful F 150. It's a great truck....but the cost of the average new half ton, no matter whether they be GM, Ford, Ram or Toyota...sheesh.

And let's not go to 3/4 or 1 ton jobs...they're even more pricey.

I paid $39k before tax and title for the truck in my sig. It's a basic Tradesman but has all the options of a base SLT, plus some function stuff like gear LSD, integrated bake controller and etc. sticker was $51k.

I initially looked at half ton models but they are limited in capability and aren't really priced any cheaper than heavy duty trucks. A similarly optioned F150 with the 3.5, HD payload and max tow would cost at least as much. When you compare the performance and how robust the various components are...why buy the F150? No value there for me.

Les...this is the "Fashion Statement Crowd" driven...

When Pickups and SUVs (even before they coined SUV) were for specialized folks
who used them as 'trucks'...they were the lowest priced vehicles out there...

When the masses (Fashion Statement Crowd) started the run (they did similar
to the likes of Peugeot and SAAB...who are almost nowhere to be found today).
The prices of Trucks and SUV's climbed and continue to climb...and
the OEM's loves them to this day...as they check off every option
box when ordering...

How many times do we read another topic of "...should I use the Tow/Haul
button when I'm towing?..." or "...should I leave it in OD when towing?..."
It is an AUTOMATIC...let it do it's job...but you have to tell
it that you are towing/hauling by pushing the Tow/Haul button....etc

Other things that the LAGS (Latest and Greatest Syndrome) Fashion Statement
Crowd drove...Granite Counter tops...now am seeing more and more maple tops
offered or bragged about...ditto anything else LAGS driven...

thomasmnile wrote:
Read THISin the Detroit Free Press yesterday, which begs the question, why?

After seeing the average price paid for a 2015($44100) one wonders if manufacturers are beginning to finally hit the wall with new vehicle cost. I read stories about increasing popularity of 84 and even 96 month financing, just seems at some point, something's got to give.......

I agree with you.

Financing plans are stretching out, in some cases much beyond the warranty...even some extended warranties. Payment plans of 84 and 96 month duration and lot's of bucks per month, are not uncommon. Geez...talk about potential for economic bubbles that eventually get all of us in financial trouble. Spending beyond means...en masse...makes me shudder and recall the economic events of 2007-08. Have many of us not learned any lessons.


Case in point. A buddy bought a 4WD F 150, 4 door back in 2013. Prices was near the mid 40's in CAD. In his case he has the money to pay in cash...but many don't.

But I was shocked, at the cost of this beautiful F 150. It's a great truck....but the cost of the average new half ton, no matter whether they be GM, Ford, Ram or Toyota...sheesh.

And let's not go to 3/4 or 1 ton jobs...they're even more pricey.

As the original poster said...something has to give. I agree.

I know buyers want super deluxe, but maybe..deluxe and basic is more to their budget.

Also even a basic truck, now is loaded compared to a basic truck back in the mid 90's.

I read on this forum that it's difficult to buy a 2WD truck on the dealer's lot...they pretty well all come with 4WD. Now this is not all the consumers wants. Dealers bring in loaded vehicles...more profit. Factories would rather crank out loaded vehicles...more profits. Not many consumers order...exactly what they want from the factory, anymore. One reason is that you can't order single options...it's for the most part in factory packages, which are pricey and you end up paying for a lot of stuff that comes in the package, that you don't necessarily want.


Want cruise control...well you have to get package B that , which means you also order and pay for...mag wheels, cowboy trim on the seats, the optional ashtray.

So what do we do. Generally cave in and go for the package with no complaints to the dealer/factory. I know. I've done it and I'm sure many others also do it. Get resigned to your fate, bite the bullet and pay for stuff you don't want, because that's the way it is.

Can't get a standard transmission anymore....they all come with automatics. Don't think standards are available anymore, except perhaps Ram on HD models

I know loaded vehicles are what many customers want...but as the old TV show said...you want it...but do you need it ?

Now you can say....you want it, do you really need it...but do you have any options...take loaded...that's all the dealers and factories are offering...for the most part.

Kinda sad that I bought my current midrange truck for less than the average f150 transaction price. And it has a supposedly expensive diesel.I hear lots of other buyers of hd diesel trucks tend to get the same price range of just around 40k. I seriously wonder how much margin is built into a half ton versus hd truck

Well on the incentive front, somebody at Ford crunched the math and it is cheaper to push those specific vehicles out the door than slow production. All manufacturers do this at some point. Ford will probably shift production to better meet demand and reduce future incentives by having the right vehicles out there for sale, just like how they had to rapidly increase raptor production.

carringb wrote:

huntram wrote:
"Ford officials have blamed tight supplies for sales drop, but analysts aren't so sure."

So if the cause of lower sales is because you can't get product, why would you offer incentives to sell more of what you can't provide? LOL!

The incentives are limited to a very narrow configuration. Basically extended cab XLT trucks. Nobody wants (can afford?) a "middle class" truck anymore!

The work trucks (XL, V6) and high end (King Ranch, Lariat, etc) they can't make enough. The F150 still has the shortest inventory days (30-something) off all the trucks.

And you have to finance through Ford Credit as well.

Is $44k actual out the door (pre tax) or is that sticker? Sticker on any of these full size trucks is wildly higher than people actually pay. If you pay more than at least $10k off msrp on any of these trucks you overpaid.

huntram wrote:
"Ford officials have blamed tight supplies for sales drop, but analysts aren't so sure."

So if the cause of lower sales is because you can't get product, why would you offer incentives to sell more of what you can't provide? LOL!

The incentives are limited to a very narrow configuration. Basically extended cab XLT trucks. Nobody wants (can afford?) a "middle class" truck anymore!

The work trucks (XL, V6) and high end (King Ranch, Lariat, etc) they can't make enough. The F150 still has the shortest inventory days (30-something) off all the trucks.