Looks like
Mr. Diaz said: (before he hit the road :W)
We are heavily, heavily, heavily exploring the possibility of bringing a mid-sized truck to the market. It’s a very small market here in the United States, so you have to decide whether or not you’re going to play in that small market and be able to dominate that small market enough to where you can build a business case that makes it worth going there, or you’ve got to decide that you’re going to bring a vehicle that’s so new, so unconventional, so styled right, good mileage, and just the right amount of capability, that you’re actually going to grow that market.
You’ve seen Ford get out of that market; Chevy’s gotten out of that market; we’ve gotten out of that market. So it’s basically Toyota and Nissan that have that market all to themselves right now. For them, it’s probably a lucrative business case because it’s just two players.
So we’re looking at many, many different things. We have a plethora of things that we can look at because of our partnership with Fiat, and we’re even looking at okay, if we want to build a truck like this, there’s also a need for a truck that’s similar in size but is metric-ton capable from a payload standpoint.
LINKDon
