How much off MSRP

Here is my update: Went to the dealer and test drove the one we wanted. MSRP $44,800. Dealer would not budge a dime under $43,100 so we politely walked out. Had done a check on True car and got quite a few offers from other dealers. One dealer about 45 min. away said he located the vehicle we wanted with the exact same MSRP and all the same equiptment. He confirmed in writing he would sell it to us for $40,000. That's a whopping $4,800 off MSRP without any negotiating, hassle etc. etc.

We went down today and did all the paperwork etc. New Jeep should be there tomorrow or Monday. All I need to do is write the check and were off !!! Happy campers to say the least. Thanks again folks :B

Lots of variation between manufacturer and type of vehicle. With my Ram and going through the Costco Auto Program (highly recommend it) I paid about 80% of MSRP. Truck was MSRP @ 49K, I paid 39 and change

Thanks for all your input. Time to go shopping !! :B

Suv and cars don't get that huge discounts that trucks do.

The best advice is to get on whatever vehicle forums that you are looking at and see what others paid for the same or very similar vehicle. Also research what times of year gives the best discounts for that vehicle.

Truecar, Costco, and all the discount programs out there aren't any good, unless you are terrible at negotiating. You can easily beat those prices.

Remember, you are buying a vehicle, not going to make new friends.

Jeeps don't have a lot of wiggle room like a truck. When We bought our 2012 Grand Cherokee the best any local dealers would offer was $3,500 off sticker. $1,500 was for rebates and the remainder discounted by the dealer. Sticker was $36,000-$38,000 on the models we were looking at.

You can find invoice price at nada.com, kbb.com, edmunds.com, and others. Jeep I don't know about. But when I have bought Ford trucks and SUVs I have bought them for at least invoice or below, minus what ever manufacturer rebates are available at the time. The result has often been several thousand below invoice depending on how bad they want to sell and what rebates and incentives are available.

True Car shows about $5k off MSRP is a good target in your area. The discounts are not nearly as high as pickups. Truecar offers reasonable prices through affiliated dealers. I have also heard good experiences through Costco's auto purchase program.

Invoice is typically 10-15% of MSRP. The dealer gets additional discounts, so you should be getting better than this price. Once you get to an agreed price, then apply rebates and start discussing trade-in.

5-6% maybe..depending on equipment....also depends on availability. Harder to find, less discount...Dennis

Shoot for 4%-5% below invoice, then subtract any rebates or incentives in your region. Invoice and MSRP can be found here: Jeep Garage That forum also details some dealers who discount to that degree via "group buys" available to forum members.

I've been looking at Grand Cherokees for a while myself, and recently I came across this dealership. Dillon Jeep - Idaho They have a few Cherokees, no Limited models right now, but you can look at their posted pricing for some ideas.