What you fail to realize is, asking here only adds another layer to the process. You would be saving time and effort by calling Lance directly rather than asking here, then waiting for a reply to come back, THEN calling Lance anyway.
Companies like Lance do not want single points of contact for obvious reasons. I mean, what if that one person goes on vacation, or quits? What if there's a glut of calls that overwhelms that one person? That's why they have a support department. Multiple people can take calls and answer emails. First level takes care of the easy questions, and escalates the harder questions up the chain.
The people that are saying, "Call Lance," *are* answering your question as asked. They are saying, "YES. Lance can help."