ShinerBock wrote:
I liken this to the first Toyota Tundra which was very small compared to other half tons and under-powered. Toyota essentially tried to dictate to truck buyers what they needed in their marketing telling people that they don't need anything bigger or with more power. As many people know, Americans do not like being told what they need or what they should buy. Sales were dismal until Toyota finally came out with a larger and more powerful Tundra filled with things that the people wanted instead of what Toyota thought people needed.
Yes, Toyota nailed it when they came out with the new 5.7L, 381 HP Tundra in IIRC 2008. But they still fail to understand the US truck market, since they haven't really changed that truck much since then. The US manufacturers strive to continually improve their trucks, so today they leave the Tundra in the dust. Same with the Titan, it was a pretty nice truck when it was introduced, but did not evolve with the competition.