JIMNLIN wrote:
Several players regarding the HD demise.
The Nissen XD weight specs put it in the same range as Fords F150 HDPP. I doubt Ford sells a lot of the HDPP F150s....but makes up profits with all the other F150 size trucks. Hell Ford markets the F150 with over a dozen GVWRs/5 different RAWRs. Not so with the Nissen HD.
And it is a Japans truck which is a put off for some buyers.
Its simply another good stout HD 1/2 ton truck. I don't think Japans truck mfgs want into the very competitive USA LDT market.
Ford would sell a lot more HDPP trucks if the dealers would order them. Problem is that in the DFW area that I live in, one man does most of the ordering for ALL the Ford dealerships.
He orders based on past sales and predicted trends, but the problem is that if you don't have HDPP 1/2T's on the lot, then you can't sell them on a regular basis, thus they will never become a part of your normal product mix. That's why they are harder to find than unicorns.
Most 1/2 tons are ordered as people movers with an occasional trip to Home Depot or Lowes. I worked at multiple Ford dealerships years ago and the same guy ordered for all of them.