Consider what is "standard now". AC, air bags, ABS, bigger brakes, bigger wheels, bigger tires, more sheet metal, more complicated computers, more complicated emissions control systems, better fuel economy because of more complex engines.
Cost of vehicles has greatly outscaled our average wage growth, but I would argue we are getting more vehicle for the money than even 10 years ago. Its hard to compare vehicles over 10 yeas because of the changes. Its easier to compare a can of Coke, something that is generally the same product that it was 10 years ago.
If I could have a wish, it would be for "better" stripped down trucks and more features on those trucks.
For example, Toyota will put their 5.7 engine in their base model work truck. GM will only put their 6.2 engine in the top of the line 1500. When I was looking for my current half ton, I wanted/needed the larger engine, but wasn't willing to pay for the GM top of the line trim. The largest engine in a GM product I could afford was the rather anemic 5.3 of the time.
Another example, work trucks are usually BARE BONES trucks. I don't need a ton of gadgets and gizmos... its a truck. My bride would not let me buy a work truck with manual windows and a vinyl floor. I wish that manufacturers would perhaps provide a slightly upgraded work truck version that had comfortable seats, carpeted floors and a few creature comforts (AC, power windows/locks, cruise control, radio, etc)
Truck prices are as high as they are because consumers are willing to pay the price. Capitalism at its best. If people stopped paying $75K for a truck, they would stop building them with so much******in them. Look around at the RV park next time... see how many top of the line trucks you see pulling top of the line RV's. If people are willing to spend the money, the CEO's are going to be willing to take it from you.
I wish I had the disposable income to spend $70K for a truck and $100K for a nice 5er... but I doubt I ever will.
