Re test 2018 F150 Diesel takes on Ike Gauntlet

Hammerboy wrote:
I know I said this before but what is the purpose of this truck with a small diesel engine? Who is the target consumer? Fuel economy? Not when diesel cost more and not to mention maintenance costs more. Less capable and more expensive than Eco boost, I'm assuming less payload too.

Not being sarcastic but who are the manufacturers aiming for with these small diesels?

Dan

The main purpose of these small diesels is to increase their CAFE numbers. The mileage a manufacturer has to achieve changes year over year depending on the weighted average mpg and footprint of the vehicles they sell. If they don't hit this mileage number then their are some pretty hefty fines. So in order to ensure that they do hit this number, they sell vehicles like this even though their is a very small market for them to bring up their average mileage number while keeping their footprint average high. Basically it is better to at least make some profit or break even than paying millions in fines.