Re test 2018 F150 Diesel takes on Ike Gauntlet

Hammerboy wrote:
I know I said this before but what is the purpose of this truck with a small diesel engine? Who is the target consumer? Fuel economy? Not when diesel cost more and not to mention maintenance costs more. Less capable and more expensive than Eco boost, I'm assuming less payload too.

Not being sarcastic but who are the manufacturers aiming for with these small diesels?

Dan

All of my friends have trucks and don't pull anything, and the most they haul is a lawn mower, mulch, and nothing heavier than what a typical middle age man can lift.

Most have no clue about gearing, payload, and few actually have hitches. They like sitting high, easier to climb in, and extra room for bulging bellies.

One bought a brand new 2017 F150 limited because it has massage seats, and when I ask about what rear end he got, he said "5 1/2 ft bed", I just chuckled.

A diesel engine F-150 would be perfect for them.