Re test 2018 F150 Diesel takes on Ike Gauntlet

Hammerboy wrote:
I know I said this before but what is the purpose of this truck with a small diesel engine? Who is the target consumer? Fuel economy? Not when diesel cost more and not to mention maintenance costs more. Less capable and more expensive than Eco boost, I'm assuming less payload too.

Not being sarcastic but who are the manufacturers aiming for with these small diesels?

Dan

Im with ya... Only guess is consumers who have been brainwashed into thinking they are “saving money” by buying a diesel.

Manufacturers have been reluctant to produce these because they probably understand how useless they really are. They have basically caved to continued consumer pressure to produce these.