Re test 2018 F150 Diesel takes on Ike Gauntlet

N-Trouble wrote:

Hammerboy wrote:
I know I said this before but what is the purpose of this truck with a small diesel engine? Who is the target consumer? Fuel economy? Not when diesel cost more and not to mention maintenance costs more. Less capable and more expensive than Eco boost, I'm assuming less payload too.

Not being sarcastic but who are the manufacturers aiming for with these small diesels?

Dan

Im with ya... Only guess is consumers who have been brainwashed into thinking they are “saving money” by buying a diesel.

Manufacturers have been reluctant to produce these because they probably understand how useless they really are. They have basically caved to continued consumer pressure to produce these.

Based on the numbers put out from this particular truck and its initial price, I cannot defend it to those who say to buy the ecoboost. If your set on Ford and those two are your only options, I’d agree buy the EB over that diesel. It didn’t perform how a lot of people hoped it would.

Those who cannot see the market for non HD diesels are somewhat uninformed that their truck needs are the same as everyone else. There are those out there that hunt, fish, haul wood, do whatever with a truck, tow a nice size boat and/or medium sized TT and most importantly for this market - put on some miles. There is a market. How big? I don’t know, but I’m in it and happy there is the option.