....this is so funny, and apropos. I was just 3 weeks ago discussing the superhydrophobic surface of the ladybug (insect known as Coccinella, or as C-7) with Sleepy via e-mail, and suggesting if that surface/coating property could be replicated, the resultant technology would be highly desirable (practically and economically). Many technologies today are/have been developed observing nature: biomimetic material, or in this case, a surface.
I turns out that most insect wings, bird feathers and many plant parts have this superhydrophobic characteristic (or, superhydrophobicity).
....anyhow,this product appears to have the characteristic lower water wettability, where the surface *contact angle* could be approaching 150 deg.
I could see this product as a vehicle electrical component protectant; as a wood component protectant (read: protecting the wood in RV components for some length of time), and maybe even a vinyl siding liquid shedding agent (I don't know how this would interact wth anti UV coatings?)...
Silver-