Lithia in Boise had their Super Duty's discounted down about as much as Dennis Dillon did on HD Rams back when I bought in 2015. I'm not sure that would apply with the all new models, though, so you might need to either try to find a 2016 or wait until the new models aren't so new anymore. What I couldn't find at the time was a GM dealer willing to price as low as the Fords or Rams that were available. Happily I liked the Ram better anyway so I didn't really try to work a deal with any of the GM dealers. I do agree that the high volume no haggle model is the way to go from a consumer standpoint.