All the 1/2 ton mfg’ers have stepped up their game to provide suitable towing rigs for those that don’t want to deal with 3/4 ton or diesel. They are hitting the sweet spot for the growing number of TT customers that want the capabilities And the creature comforts without the big size that comes with 3/4 and 1 ton.
Good point and one that 1/2 ton truck makers know and most folks understand.
My wifes 2016 1500 chevy 4wd crew cab sits much lower/easier ride than my sons 2015 2500 chevy 4wd crew cab. To some folks (like my wife) sitting up high is intimidating. She won't drive my 2500 Dodge Cummins because it sits so high and have too climb up into it.
Before she bought the 2016 she was looking at the new 2500 Ram 4wd crew cab 6.4 hemi. After driving a couple at the dealer she back out. Rough ride and a much taller bigger truck feeling wasn't for her. In fact one color Ram she liked so well had no tube steps and at 75 year old and 5'2" tall she couldn't get in the damezd thing. So yeah.... "too" big is important to some folks.
JMO but the 6.0 gm engine is like other good GM LDT engines in the past (5.7/7.4/8.1). Its reached a point where more hp/torque could be had but not as efficent as a new gen engine. Plus there is the marketing thing about the age of the engine and it not up to specs with the other brands.