When we first got our MH, I ran the generator about every 6 weeks for about 45 minutes with one a/c unit as a load. unless we'd actually used it during a trip. Since we're always FHU campers, and stay away from hot summer places, we'd only used it once (Eastern WA, July 4th, 108F) so we could run both a/c units.
In Dec 2011, I had a cardiac problem and had 4 stents installed. By the time I got around to going out to the RV to exercise the genny, 4 months had gone by. It hasn't run since. When trying to start it, it backfires like crazy, spits out clouds of white smoke, then dies.
I guess I'll have to get it fixed before we try to sell the MH. It's annoying that a generator with only 55 hours on it from new is so recalcitrant.
Based on the above, I'd definitely recommend running for "exercise" at least once every six weeks, even in summer, if it hasn't been used "for real". BTW, this is an '01 year generator ('02 MH) with a carburetor.