Forum Discussion
ROBERTSUNRUS
Jan 15, 2018Explorer
:) Hi, trade-ins are just a number game. Usually a dealer will give you about half of wholesale. A decent dealer will make repairs, fully detail and clean the trade-in, new tires, new brakes, and whatever it takes to make a legal sale of a used vehicle. This costs money. Now I can make you a decent deal on a new unit and give you next to nothing for your trade. Or I can give you a lot for your trade and sell you a new vehicle at full list plus bogus charges to add up my profits.
I was in the tool business. A customer looking for a new tool box was a big deal. The customer's trade in would be a Craftsman set that cost $150.00 brand new. My customer wants a $3,000.00 tool box. I would offer him $200.00 for his old box and sell the new one for list price. Or I could give him $50.00 for his trade in and give him a $150.00 discount on the new box. Either way he still paid the same price and I still made the same profit. But almost always the inflated trade in price made the customer happy and sealed the deal. Like I said it just a numbers game.
I was in the tool business. A customer looking for a new tool box was a big deal. The customer's trade in would be a Craftsman set that cost $150.00 brand new. My customer wants a $3,000.00 tool box. I would offer him $200.00 for his old box and sell the new one for list price. Or I could give him $50.00 for his trade in and give him a $150.00 discount on the new box. Either way he still paid the same price and I still made the same profit. But almost always the inflated trade in price made the customer happy and sealed the deal. Like I said it just a numbers game.
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