Nissan Titan - Diesel Goodness

jtallon wrote:
. . . Assuming they can price it appropriately. They've got to undercut the Duramax/Ram Cummins/Powerstroke 3/4 tons at least a little, or they're in trouble.

rjstractor wrote:
. . . with the capabilities of today's 2500/3500 pickups the Nissan is going to need to be significantly lower in price than the big boys to compete.

Rather doubt that. You're assuming a truck that has less HP/torque or tow capacity is less of a truck and should be priced accordingly. The person who buys the Nissan Cummins does so because they don't need or want the "overhead" of a big-bore diesel. For these customers (i.e., a specific market segment), the Nissan Cummins is a "more useful" truck, even if it cost the same, or slightly more than a big-bore diesel.

Case-in-point. Check out the pricing on new 1/2 tons. The best selling 1/2 tons have MSRP's easily equivalent to many big-bore diesels. Why would anyone buy these popular 1/2 tons when they can buy a big-bore diesel instead?