Nissan Titan - Diesel Goodness

otrfun wrote:
Rather doubt that. You're assuming a truck that has less HP/torque or tow capacity is less of a truck and should be priced accordingly. The person who buys the Nissan Cummins does so because they don't need or want the "overhead" of a big-bore diesel. For these customers (i.e., a specific market segment), the Nissan Cummins is a "more useful" truck, even if it cost the same, or slightly more than a big-bore diesel.

Case-in-point. Check out the pricing on new 1/2 tons. The best selling 1/2 tons have MSRP's easily equivalent to many big-bore diesels. Why would anyone buy these popular 1/2 tons when they can buy a big-bore diesel instead?

But what is going to get a 3/4 ton buyer to be willing to buy a new competitor with a less powerful engine? You need to have a price point that people are willing to pay for a new product. Otherwise, I might as well buy the Ram 2500 with a bigger engine that is proven and has better capabilities and more power for the same price.