Nissan Titan - Diesel Goodness

spoon059 wrote:

otrfun wrote:
Rather doubt that. You're assuming a truck that has less HP/torque or tow capacity is less of a truck and should be priced accordingly. The person who buys the Nissan Cummins does so because they don't need or want the "overhead" of a big-bore diesel. For these customers (i.e., a specific market segment), the Nissan Cummins is a "more useful" truck, even if it cost the same, or slightly more than a big-bore diesel.

Case-in-point. Check out the pricing on new 1/2 tons. The best selling 1/2 tons have MSRP's easily equivalent to many big-bore diesels. Why would anyone buy these popular 1/2 tons when they can buy a big-bore diesel instead?

But what is going to get a 3/4 ton buyer to be willing to buy a new competitor with a less powerful engine? You need to have a price point that people are willing to pay for a new product. Otherwise, I might as well buy the Ram 2500 with a bigger engine that is proven and has better capabilities and more power for the same price.

I explained why. You probably missed my explanation because you're looking at the Nissan Cummins from the perspective from someone who needs/wants a 3/4 ton. For you a 3/4 ton offers the best value, the most useful truck. This is NOT the market segment that Nissan wants to sell this truck to. Nissan has made it clear they have no intention of competing directly with the 3/4 ton market segment, or the 1/2 ton segment, for that matter. Not everything is black and white (i.e., power and price). The Nissan Cummins is being marketed towards a "grey" market segment that wants a little 3/4 in their 1/2--lol!