Nissan Titan - Diesel Goodness
Diesel Goodness.... I like it! :B BTW... I think Gale Banks likes this one too! :W Link
Forum Discussion
Gotta chuckle at human nature. We always want more, or less.
If it's a 1/2-ton, we wanna 3/4 ton. If it has too much transmission we want less--lol!
Honestly, if the best we can do is criticize the Nissan Titan Cummins (NTC) because it has too much transmission, well, I'm sure Nissan will take that as the highest compliment.
For those that are critical of the NTC's 2000 lbs. of payload, it is interesting to note a Ram 2500 4x4 Cummins CrewCab only has approx. 2200 lbs. of payload. A payload of 2,000 lbs. puts the NTC right in the middle of the 1/2 and 3/4-ton market segment--exactly where Nissan wanted it--no more, no less.
As for the NTC's pricing, some believe it's gotta cost less than a 3/4 ton because it has less power and payload, right? Again, not going to happen. It doesn't take much research to show it's gonna come in around $45k-$55k. That's the sweet spot for everything that sells well in the light truck segment. $45k-$55k represents the pricing on the best selling 1/2-ton trucks, plus, $50k-$55k will easily get you into a new 3/4 or 1-ton gas or diesel truck.
All-in-all, there's nothing quite like this truck in the market--it fills a nice void. Nissan's Fred Diaz knew just where to position the NTC so it would have the least amount of market resistance.
Competition bodes well for all of us. Bring it on!
If it's a 1/2-ton, we wanna 3/4 ton. If it has too much transmission we want less--lol!
Honestly, if the best we can do is criticize the Nissan Titan Cummins (NTC) because it has too much transmission, well, I'm sure Nissan will take that as the highest compliment.
For those that are critical of the NTC's 2000 lbs. of payload, it is interesting to note a Ram 2500 4x4 Cummins CrewCab only has approx. 2200 lbs. of payload. A payload of 2,000 lbs. puts the NTC right in the middle of the 1/2 and 3/4-ton market segment--exactly where Nissan wanted it--no more, no less.
As for the NTC's pricing, some believe it's gotta cost less than a 3/4 ton because it has less power and payload, right? Again, not going to happen. It doesn't take much research to show it's gonna come in around $45k-$55k. That's the sweet spot for everything that sells well in the light truck segment. $45k-$55k represents the pricing on the best selling 1/2-ton trucks, plus, $50k-$55k will easily get you into a new 3/4 or 1-ton gas or diesel truck.
All-in-all, there's nothing quite like this truck in the market--it fills a nice void. Nissan's Fred Diaz knew just where to position the NTC so it would have the least amount of market resistance.
Competition bodes well for all of us. Bring it on!
