FOR THE "I WANNA READ IT IN THE NEWSPAPER" crowd. A Cut and Paste
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Mexico News Daily | Wednesday, August 30, 2017
The multinational energy firm Chevron opened its first gas station in Mexico on Sunday in Hermosillo, Sonora, adding to the competition in a formerly monopolized market.
Supplied by state oil company Pemex, Chevronโs fuel is more expensive than that of Pemex stations and up to 60% higher than in the United States.
However, that didnโt deter motorists with long lines of vehicles seen waiting to fill up at the new station on its opening day.
A price comparison by the newspaper El Universal found that Chevronโs prices are slightly above those at Pemex with a liter of premium fuel selling for 17.79 pesos (US $0.99) while a liter of regular fuel costs 15.99 pesos.
The U.S. owned company, which is involved in all stages of oil production, has 22,000 gas stations on six continents including almost 1,500 in Latin America.
Sonora Economy Secretary Jorge Vidal Ahumada said that while Pemex will supply Chevron for its first months of operations, the company will eventually import its own fuel from California.
Before that happens, economist and researcher Luis Huesca Reynoso doesnโt forecast any reduction in prices.
He said the energy reforms that put an end to the state monopoly in the oil sector are moving slowly and have not yet extended to foreign oil production, meaning that for the time being Chevron will have to continue buying fuel from Pemex.
That means the company is subject to an excise tax (IEPS) and value-added tax (IVA) and prevented from selling below the price floor established by Pemex.
Those taxes make gas in Mexico almost six pesos more expensive per liter than in the United States, Huesca said.
The president of Onexpo, a gas station trade organization, agrees that gas prices are unlikely to come down.
Instead, Luis Horacio Muรฑoz said that the point of difference offered by Chevron is a fuel additive called Techron.
A Chevron official said the company plans to open a new station every week between now and the end of the year in Sonora, Sinaloa and Baja California.
Chevron is the latest international company to enter a market that was previously closed to all but Pemex. BP opened its first gas station in the country in March while the 7-Eleven convenience store chain is also establishing itself as a petroleum retailer in Mexico and has ambitious plans to expand.
*My note
Polyurea (nitrogen) TECHRON additive is added at the refinery. Guess who among the "experts" above is delusional. The gas lines remind me of the first McDonalds to open in Tecate BC, 17 years ago. The line extended two hundred yards.
Reports at (guess) work strike again