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And so it goes, the cycle in Elkhart IN

Teacher_s_Pet
Explorer
Explorer
Thor reports sales and earnings drop, plant extended seasonal plant closures.
'06 Phaeton 40' QSH
'14 Ford Flex SEL AWD Toad
'04 R-Vision Trail-Lite 213
Scottiemom's Pet or husband to Dale
RV.net Rallies 13, Other Rallies 21, Escapades 7
Fulltimers since 2005, Where are we?
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23 REPLIES 23

T18skyguy
Explorer
Explorer
rgatijnet1 wrote:
One thing to consider is that the demographics of RVing is changing. The current generation of Millennials just do not have the same interest in RV's as we do. They also do not have the same interest in home ownership, and many other things that identify with our generation. The sales of quite a few items are in a decline for the simple reason that the newer generations of buyers have other interests. Times are changing and unfortunately MANY things are being left behind.

I think that millennials have the interest, they just don't have the money. Thirty percent of them report that they would like to buy a home, but can't due to student loan debt, the average payment of which is $400 per month. The average student loan balance is $37,000. Many have much more debt, and many are not working in a field of their major, and have to take low wage jobs. They can't afford to have babies either. The birth rate is the lowest in US history. I read an article yesterday that said a major indicator of recession is now present, which has preceded every single recession since the 1930's. Paul Volcker say he "see's a hell of a mess in every direction". It's going to be a rocky road a head.
Retired Anesthetist. LTP. Pilot with mechanic/inspection ratings. Between rigs right now.. Wife and daughter. Four cats which we must obey.

way2roll
Navigator II
Navigator II
midnightsadie wrote:
maybe there poor quality is catching up.


Their - and doubtful. Thor has the largest market share and diversification of any manufacturer. As such a great litmus and pulse on the RV market. As noted in the article, much of the impact was due to acquisitions and manufacturing costs as well as slowed customer demand. I think we'll see all the other brands reflect losses as well however not as dramatic as Thor as most others didn't have the acquisition expense. But I think this is another indicator that we may be in for a rough ride - pardon the pun.

Jeff - 2023 FR Sunseeker 2400B MBS

midnightsadie
Explorer II
Explorer II
maybe there poor quality is catching up.

rgatijnet1
Explorer III
Explorer III
One thing to consider is that the demographics of RVing is changing. The current generation of Millennials just do not have the same interest in RV's as we do. They also do not have the same interest in home ownership, and many other things that identify with our generation. The sales of quite a few items are in a decline for the simple reason that the newer generations of buyers have other interests. Times are changing and unfortunately MANY things are being left behind.

way2roll
Navigator II
Navigator II
Bond Yield curves are in inversion, large auto makers are laying off - heck lots of companies laying off, interest rates are climbing, tariffs are hurting production costs - not just at the element level but trickle down, markets are in decline, new and existing housing sales are in decline, job growth is stunted..these and many other factors are pretty glaring signs that we are headed for another recession. Not surprising the first things to slow down are autos and luxury items. Both of these are attributes of RV's. Thor will survive. Their market share and reserves make them stable enough to winter another recession, and likely in a position to gobble up more competition. But I think this is just the beginning.

Jeff - 2023 FR Sunseeker 2400B MBS

2edgesword
Explorer
Explorer
The numbers are still way above the peak numbers before the 2008 market crash and as mentioned by others there will be a down year here and there during the general upward trend.

downtheroad
Explorer
Explorer
SidecarFlip wrote:
.... Maybe the saturation point has been reached.

It sure has at many camp grounds...seems harder than ever to make reservations.

We now have to start 9 months in advance (to the minute) and have fast fingers on the keyboard.
"If we couldn't laugh we would all go insane."

Arctic Fox 25Y
GMC Duramax
Blue Ox SwayPro

SidecarFlip
Explorer III
Explorer III
All industries are cyclical. Maybe the saturation point has been reached.
2015 Backpack SS1500
1997 Ford 7.3 OBS 4x4 CC LB

Dutch_12078
Explorer II
Explorer II
Reading through the article, it looks like a lot of Thor's lower profit was due to one-time acquisition costs and new tariffs affecting material costs.
Dutch
2001 GBM Landau 34' Class A
F53 chassis, Triton V10, TST TPMS
Bigfoot Automatic Leveling System
2011 Toyota RAV4 4WD/Remco pump
ReadyBrute Elite tow bar/Blue Ox baseplate